I was scrolling through my old emails back in January and found one that said: “Welcome to WordPress.com” and it was dated January 2014. I’d been blogging three years and didn’t even realise it. Back in the early days, I only started a blog because I was studying social media marketing at the time and one of the modules suggested it was important to have a blog as part of your online business.
During that time I hadn’t even started my business and didn’t really know what the hell I was doing when it came to blogging either. I mainly wrote posts that contained a few writing tips and quickly became bored. Then when I published my book back in March 2015, I started to realise I could use it for marketing my book – but this wasn’t a very good long time strategy. My readers weren’t going to be interested in hearing about my one book all the time and I’d become bored too.
So here’s a list of things I wish I’d known when I had first started blogging:
- Strategy. Have a clear strategy of what your blog is and what you want it to be about. Whether it’s personal, for your business or if you hope to help and inspire others with it. One thing I want my blog to do is to inspire and helps other authors along the way.
- Self-hosted WordPress is so much better than free. I originally started blogging on WordPress.com which was fine at first but then I wanted to do more things and found it too limiting. So I switched to self-hosted in June last year and despite a few bumps along the way it’s so much better.
- It’s okay to write about more than one topic. The thing that got me most interested in blogging is thinking about the topics that I loved and wanted to write about. Whether it be related to blogging, writing, business or self-publishing. Whatever topic you decide to write about make sure it’s something you love and that will hold your interest. If you write about something you don’t like you will soon become disheartened by it.
- Consistency. When I first started blogging back in 2014 I didn’t blog very often. If you’re not posting consistently people aren’t going to be interested in what you have to say, Google won’t know who you are and neither will anyone else. I now have two blogs which is double the work but it is fun coming up with content for both.
- Organisation is the key. Being organised and planning out your posts and when you will publish them. I now plan out my blog post – even if it’s just the title. I now have a planner that I use as an editorial calendar so I know what I’m posting on which day.
- Blogging can actually be a lot of fun. Since I started being more organised and realise what I wanted to write about it has become a lot more fun and inspired me to write my first non-fiction book about how to start building your author platform.
What do you wish you had learnt when you first started blogging?